First Ever Prospect Road Destination Branding - Network Prospect

First Ever Prospect Road Destination Branding


City of Prospect and a committee from Prospect Road’s business community have launched the first ever place branding for the Prospect Road precinct at the Tourrific Prospect Street Party Network Prospect main stage.

In the 2017/18 Budget, Council adopted a modest separate rate to fund marketing initiatives for Prospect’s main commercial zone. A volunteer committee of Prospect Road owners and operators has been working collaboratively with City of Prospect to create a cohesive ‘destination marketing strategy’ since August 2017.

Following a competitive tender process, Toolbox Graphic Design was engaged to refine the committee’s branding vision for Prospect Road. A number of branding options were presented before designs were selected and supported.

The endorsed brand identity, design, and tagline is ‘Prospect Road – Discover More’. The brand design and tagline reflects the creative, contemporary, bohemian, quirky, innovative, experiential, and exploratory nature of Prospect Road.

Network Prospect will be distributing information, brand guidelines, and collateral in the coming weeks.

To register for the next Village Heart Marketing Fund Committee Meeting..


Some variations of the logo: