In the 2017/2018 Budget, Council adopted a modest separate rate to fund marketing initiatives for Prospect’s main commercial zone. A volunteer committee of Prospect Road owners and operators has been working collaboratively with City of Prospect to create a cohesive ‘destination marketing strategy’ since August 2017. The brand identity, design, and tagline is ‘Prospect Road – Discover More’. The brand design and tagline reflects the creative, contemporary, bohemian, quirky, innovative, experiential, and exploratory nature of Prospect Road.
Following the 2017/2018 destination marketing campaign, Channel 44 was engaged to produce a series of five destination marketing videos. The marketing videos are the key outcome and deliverable of the Village Heart Marketing Fund Committee, since the creation of the fund. We love the final product and are so proud of the local production team at Channel 44!
This year’s campaign focuses on key experiences on Prospect Road: brunch, family moments, shopping, date night, and foodie adventures.
The videos and photos feature familiar Prospect faces and showcase local gems to promote Prospect Road to a greater Adelaide audience. We want to share everything we love about shopping, living, and working on Prospect Road with new and potential customers.
Make sure you are following Prospect Road’s Instagram and Facebook to support the campaign!
Tag @prospectroadsa or #prospectroadsa to mention!Prospect Road Facebook Prospect Road Instagram Watch Video
Spread the word by sharing the videos from the Prospect Road Facebook and Instagram accounts as they go live!
Network Prospect has been distributing information, brand guidelines, and collateral to local business and property owners. For more information, contact firstname.lastname@example.org.