PR, Marketing & Promotions for Businesses and Professionals
Watch our fireside chat with speakers, Maree and Laura, as they discuss key themes from the workshop and their tips to promote your business.
You can click through to our Network Prospect IGTV channel or by following the below links to our channels.
View this post on Instagram
PR isn’t what YOU say about yourself, it’s what OTHER PEOPLE say about you…
Learn how to promote your business and create a public relations strategy. Kickstart the new year by planning your public relations, marketing, and promotional activities with the help of public relations experts, Girl About Town.
- Understanding the difference between public relations and advertising
- Recognising how public relations has evolved over time
- Ensuring you have an integrated, multifaceted public relations approach
- Implementing social media and social media influencers into your public relations strategy
Guest Facilitator: Maree Hopgood, Director, Girl About Town
Maree Hopgood is Girl About Town’s fearless Director. After studying a Bachelor of Management (Marketing) in 2008, she went on the adventure of a lifetime, undertaking a Public Relations internship in New York. Here, Maree worked for high-end fashion designer, Brian Reyes in the PR department, styling for the likes of Sarah Jessica Parker, Rachel Bilson and Jessica Biel.
After the bright lights of New York City, Maree returned home to work for a major Adelaide based PR agency, where she established herself as a Senior Account Manager. During her four years at the agency she managed the accounts for national brands including David Jones, Harris Scarfe, Westfield and the Good Food & Wine Show.
In 2014, Maree stepped out on her own, launching Adelaide’s leading lifestyle Public Relations Agency, Girl About Town. Recognising the power of influencers and changing industry trends, Maree bridged the gap between traditional and social media, creating innovative communications strategies to align and complement the two channels. Well into its sixth year of business, Girl About Town has flourished, with an ever-growing client base including David Jones, Westfield, Rundle Mall, Bickford’s Group of Venues, the South Australian Jockey Club and the Adelaide Fashion Festival, to name a few.
When she’s not in the office or running in heels at events, Maree loves staying active and co-managing her dance company, Bellarouge. Maree is passionate about helping others and is a committee member of the Make-A-Wish Foundation.
Guest Facilitator: Laura Martino, Public Relations Manager, Girl About Town
Laura Martino joined the Girl About Town team in 2014 as an intern and efficiently worked her way up to the role of PR Manager. Laura has a proven track record in generating original content, and prides herself on her ability to connect and build lasting relationships with clients.
The accomplished Publicist has secured coverage in reputable publications such as Men’s Health, The Sydney Morning Herald, Women’s Health, Sporteluxe and Body and Soul.
Laura manages Adelaide based accounts including Antica Pizzeria, Carols by Candlelight and GM Hotels, and also represents successful international brands including Dr Lurve and Vacay Swimwear.
Having graduated from the University of South Australia with a Bachelor of Journalism, Laura’s distinctive and creative flair shines through in her writing, PR campaigns, events and activations.
Laura has also worked as a radio newsreader at Fresh 92.7, and has forged industry connections through internships at Nine, Network 10 and News Corp.
In 2015, Laura travelled to Italy to tackle the cosmopolitan language and lifestyle as part of her International Relations course.
Laura is passionate about dancing and performing arts. She also enjoys to travel, and has plans to jet off to Europe again soon.
Girl About Town
Girl About Town is a leading full-service communications agency that continues to raise the bar and set industry standards.
With offices in Adelaide and an impressive local and international reach, Girl About Town specialises in public relations, events, social media, marketing, digital marketing, activations, styling, copy writing, videography, photography, graphic design, branding, content creation and more.
The agency’s fresh and edgy approach to the communications industry ensures their clients are always one step ahead of their competitors.
Venue: Payinthi, 128 Prospect Road, Prospect 5082
Date: 5 February 2020
Time: 5:30pm for 6pm start – 8pm
Ticket price includes a complimentary drink and canapes following the presentation
Book ASAP to avoid missing out!