with Tania Pradun, Amazing Grazers
Are you on TikTok? Have you considered using TikTok to promote your business? Would you like to learn more about the app and how some businesses are using TikTok?
Join us and Tania from local Adelaide business, Amazing Grazers, to learn how she is using and leveraging TikTok for her business.
In this virtual workshop, we will be taking a deep dive into popular social media app, TikTok. While a very controversial and now political social media marketing tool, we thought we would present a local case study to demonstrate how businesses and professionals can make the most of the app.
Webinar Case Study Outline:
- TikTok journey
- How to use and re-purpose content
- Benefits and business learnings
- Overcoming barriers
- TikTok and COVID-19
- Other platforms
Guest Business Case Study: Tania Pradun, Amazing Grazers
An ‘accidental’ TikTok star, Amazing Grazers founder Tania Pradun knew something was up when she attracted over 1 million views to a single post. That post, she thought, was just ‘business as usual’ – a clip of the grazing platter specialist serving a waxed cheese. With a thriving platter business, Tania started Graze Anatomy masterclasses in 2018 to teach people the art and craft of beautiful platters. Then COVID-19 came along, and she was able to adapt the popular classes to online. Introduced to TikTok by her teenage sons, she soon found her offering and style resonated with the TikTok community of young mums and millennials.
Tania’s first career in IT and telecommunications means she is comfortable with technology and change. A talented professional blogger, she’s been able to wrap her love of food and writing into an online business model.
Format: Online Webinar via Zoom
Date: 2 September 2020
Time: 6pm – 7:30pm