Instagram & Instagram Stories for Business
Upping your Instagram Game to Win
Since its inception, but most definitely after being bought by giant Facebook, Instagram has been forever changing, tweaking and surprising its users.
Just like it’s Facebook big brother, Instagram is a growing and hungry beast. Did you know that from December 2018, 13% of everyone on planet earth is now using Instagram? Yep, 1 billion monthly active users with 50% of users following brands and businesses, it is definitely a social media channel not to be forgotten.
With the right strategy, content and tactics, Instagram can gain your business more engagement from customers 10 x that of Facebook, 54 x higher than Pinterest and 84 x higher than Twitter.
But it is not just about posting pretty pictures, or a set and forget channel, it takes work. But with the effort it can yield great results for your business.
After this workshop you will not only have a greater understanding of Instagram, but you will be able to easily make simple small changes to make a BIG impact on your account and for your business.
- The channel, its features and algorithm
- Content formats – images, shoppable posts, carousels, GIFS, video, live video, boomerang
- Instagram advertising
- User Generated Content
- How often to post – consistency is key
- How important your profile description is – How to write a better profile description
- The power of hashtags
- Instagram Stories
- Replying to all comments with questions
- The importance of promoting your Instagram handle
- Adding a compelling call to action
- Unlocking the power of the DM
- Why you need to know your audience
- Study your competitors – know what works
Guest Facilitator: Mikyla Gilbert – Creative Director, Newstyle Media; ‘Ideas Chick’
Mikyla spends her working hours helping South Australian and Adelaide businesses flourish with best-practice social media and content marketing.
She has over 24 years experience working in the South Australian media, food, wine and entertainment industries, she is an accomplished businesswoman with an exceptional ability to break through the status quo. She thrives on social media feeds and loves creating a buzz, sparking debate, respecting the past and embracing the new. She has a passionate desire to see the state of South Australia and Adelaide flourish and prosper.
She believes through clever marketing, media communications led by engaging social media best practice, we can not only connect our community, but open doors for South Australians to become positive ambassadors for our state, businesses and communities.
Mikyla exudes enthusiasm, is an out-of-the-box thinker and her street-smart style ensures she communicate effectively on social media whilst managing to ‘resist the drift’.
She loves to work with small businesses and mentoring them on how to manage their own business content and social media marketing.
Newstyle Media is a team of clever content creators who have an insatiable appetite for creating consistent and entertaining content.
Newstyle Media’s dedicated team of mind-blowing digital strategists, social media crackerjacks, video production rockstars, rad graphic designers, witty writers, ace project managers, and snappy photographers, spend stacks of time navigating the complex world of digital and traditional marketing opportunities for their clients.
Venue: The Upside on Prospect, 1/81 Prospect Road, Prospect 5082
Date: 6 February 2019
Time: 5:30pm for 6pm start – 8pm
Please bring your device along with an active Instagram business profile account, as this will be an interactive workshop.