Is your business maximising it’s digital presence?
Last week our business owners and professionals were joined by Curtis Humphreys, News Corp’s Group Digital Manager, at our Network Prospect Business Event, ‘Digital Marketing Communication & Innovation’. This workshop was a great way to finish off our 2018 events and start planning for 2019.
News Corp Australia have provided our event attendees with some follow up material and a unique digital marketing consultation offer. For those who missed this workshop, we have compiled some follow up resources.
News Corp Australia provided Network Prospect Business attendees with a very detailed digital marketing overview for small to medium businesses.
The workshop addressed the following statement: ‘Many small businesses believe digital marketing is extremely important to their business but struggle to effectively integrate this into their marketing strategy’.
- Intro into Digital Marketing and a view of the current SME digital landscape
- A breakdown of Search, Social & Display – What it does & why it is important
- Applications to your ‘sales funnel’
- Intro to the Small Medium Enterprise Digital landscape
- Identify their most valuable customers and the best way to attract them to their business via digital and social methods
- Aligning return on investment with your objectives
- Building capability and building a digital strategy
This was a great session for small businesses who are mystified about digital marketing and their return on investment. “SEO is the most dangerous thing a SME can get involved with”, Curtis warned. Our takeout from the night was this: “If you are unsure what you should be doing, simply ask a successful business owner that you know what they do”.
Check out this guide to learn how to get started with Google My Business here.
Another great resource is Test my Website.
You can download the presentation slides below..News Corp Australia Presentation
Digital Marketing Help
To find out more information, check out their digital marketing services and products on the News Xtend website.
For more information about News Corp Australia, check out their website.