Content Marketing for Business
Are you a small business owner or professional trying to navigate the current digital marketing landscape?
Do you create, publish, and distribute business content? Would you like to learn how you can create your own content in house?
This workshop will explore how you can create engaging content to effectively promote your business to your target market.
• What is content marketing?
• Types of content
• Top content trends for 2019
• How to develop a content marketing strategy
• Evergreen versus Temporal content
• Topic Clusters
• Must have content marketing tools
• Live content marketing brainstorm using participant case studies
Guest Facilitator: Lucy Cornes, She Shopped; She Digital
Lucy is the founder and CEO of She Shopped and She Digital – one of Australia’s leading media agencies working predominantly with SMBs. Storytelling though video is Lucy’s core skill, she understands the dynamics between content, influence and data. She is mum of three boys, Ed (12), Raph (10) and Sonny (9) and wife to Kane. Lucy is a collector of dogs (she currently owns three!) and connoisseur of coffee.
She Shopped is an award-winning aggregator website, serving as a trusted voice between lead-ing brands and her highly engaged online community, made up predominately of women aged 24 – 44.
She Digital is their in-house creative team that produces affordable bespoke content solutions for brands; comprised of designers, video producers, influencers and storytellers.
Venue: The Upside on Prospect, 1/81 Prospect Road, Prospect 5082
Date: 3 April 2019
Time: 5:30pm for 6pm start – 8pm