Cinema changing the face of Prospect Road
The introduction of the Palace Nova Prospect Cinemas to Prospect Road has injected a visible buzz and vibrancy into the local nighttime economy. New and unique businesses are directly supporting City of Prospect’s long term goals towards increased night-time activation and more people on the streets, visiting our local businesses.
Years of methodical planning and investment has created a seemingly overnight sensation with a variety of new businesses opening and relocating to the precinct from a variety of different sectors and backgrounds: ranging from cafes and restaurants; to specialist retail and allied health services.
The evolution of Prospect Road has found new momentum, with the Maras Group development (cinema complex) creating opportunity for foodie tenants on the ground level, who bring with them a fresh generational wave. The timely creation of the business-led Prospect Road destination marketing brand will take advantage of this opportunity and continue to tap into new audiences to share our local gems.
Streetscape improvements on Prospect Road and Rose Street, have encouraged businesses to implement outdoor trading, growing trading beyond their four walls. Over the last 12 months, City of Prospect has approved over 135 new seats of outdoor dining on Prospect Road, with 5 new liquor licenses granted in the precinct.
Since the opening of the new cinema in December, the number of people connecting to the precinct’s ‘Prospect Fast WiFi’ system has nearly tripled from the same period last year, driven by growing visitation. Diverse crowds are being drawn to Prospect Road for 50SIXONE’s Instagram-worthy desserts and foodie experiences, while international film festivals will continue to attract more people to the area.
During the forthcoming chilly winter months, Prospect Road is a cozy destination. Immerse yourself in a cosmopolitan lifestyle whilst being as snug as a bug, warm and relaxed. Indulge in a wood fire pizza from Anchovy Bandit or a glass of wine and local cheeses at the cinemas with family and friends!