Social Media + Content Marketing
with Mikyla Gilbert, Newstyle Media
Posting on social media? Writing blog articles? Creating email newsletters? Get more from your content marketing!
Content marketing is the creation and distribution of valuable and relevant visual media and publishing content through social media and email marketing systems. Creating interesting and engaging content will help your business speak to your ideal customers and help grow a long-term, loyal and ambassador-like audience. Social media marketing is the process of gaining website traffic or attention through your business’ social media channels to distribute and broadcast your content. Implementing a content marketing strategy can increase brand awareness, encourage customer engagement, and grow your social media presence.
In this workshop, you will get to ask loads of questions specific to your business and your online community, as well as be amazed at the ideas that will fly around the room on how to engage with your ideal customers and succeed your business goals.
Guest Presenter: Mikyla Gilbert, ‘Ideas Chick’ and Creative Director, Newstyle Media
Mikyla spends her working hours helping South Australian and Adelaide businesses flourish with best-practice social media and content marketing.
She has over 24 years experience working in the South Australian media, food, wine and entertainment industries, she is an accomplished businesswoman with an exceptional ability to break through the status quo. She thrives on social media feeds and loves creating a buzz, sparking debate, respecting the past and embracing the new. She has a passionate desire to see the state of South Australia and Adelaide flourish and prosper.
She believes through clever marketing, media communications led by engaging social media best practice, we can not only connect our community, but open doors for South Australians to become positive ambassadors for our state, businesses and communities.
Mikyla exudes enthusiasm, is an out-of-the-box thinker and her street-smart style ensures she communicate effectively on social media whilst managing to ‘resist the drift’.
She loves to work with small businesses and mentoring them on how to manage their own business content and social media marketing.