with Andrew Montesi, PickStar
Influencer marketing exploded in 2017 and will be trending in 2018. Could influencer marketing be a good fit for your business’ social media strategy?
Influencer marketing focuses on the power of taste makers to leverage their notoriety to influence the buying habits of their fans and social media followers.
PickStar is Australia’s largest marketplace to connect with over 800 elite sports stars for any kind of event, marketing campaign, live appearances, or experience.
This workshop will cover:
• What is influencer marketing?
• Who should be engaging in influencer marketing?
• How to build your influencer campaign
• Who influences your customers
Drawing on case studies, Andrew will discuss the benefits and challenges of this marketing strategy and how you can prove its return on investment.
Guest Presenter: Andrew Montesi, Head of Marketing, PickStar; Managing Director Apiro Media; Apiro Consulting; Rooster Radio
Andrew is a full-stack marketer, media producer and entrepreneur with a career that has extended across sport marketing, professional services, social enterprise and TV news.
Andrew uses the power of high quality content to build personal and company brands, focussing on channels such as podcasting, influencers, blogging, video and design.
Andrew has worked with lawyers, financial advisers, start ups, sporting organisations, member associations, political candidates, schools, education professionals, retailers, manufacturers, entertainers and business consultants.
Andrew hosts and produces a business and personal growth podcast, Rooster Radio, where he interviews ‘interesting people doing amazing things’ in entrepreneurship, leadership, health, politics, technology, hospitality and more. The podcast has a five star iTunes rating and has partnered with media outlet, InDaily.
Previously he was a television sport reporter and producer at 9 News, after starting his career in the Adelaide Football Club’s communications department.
Venue: Cafe Komodo, 118 Prospect Rd, Prospect 5082
Date: 7 February 2018
Time: 5:30pm for 6pm start – 8pm
RSVP: Essential – this event has capacity restrictions, get in quick!